This iconic building was designed in 1939 by Des Moines firm Tinsley, McBroom and Higgins for Bankers Life Association, Principal Financial Group’s predecessor. Architectural Record christened 711 High Street the Building of the Decade the year it was built. By 1939-standards, the beautiful art deco building incorporated many unique and innovative systems. 75 years after it was designed, Principal had an opportunity to re-imagine its environment and work practices, and with OPN Architects, made a transformative renovation and restoration. The city-block size campus at 711 High was completely gutted and remodeled. On the interior (not public space ) flexible neighborhoods replaced traditional offices and cubicles. Photo credit: Wayne Johnson, Main Street Studio
